Messages

  • Surakshit Khadya Abhiyan-Message

    Shri Ram Vilas Paswan

    Hon'ble Minister For Consumer Affairs,Food & Public Distribution, Government Of India

    "Surakshit Khadya Abhiyan" initiative, a National Campaign to strengthen countrywide awareness and capacity building on Safe and Hygienic food for all for preventing food borne illness is extremely important and relevant for all the stakeholders, especially consumers. Food borne diseases outbreak have severe health and economic consequences in both developed and developing countries. Food safety is an inseparable part of Food Security and no nation can guarantee food security if food is not completely safe. Read more

  • Surakshit Khadya Abhiyan-Message

    Mr Chandrajit Banerjee

    Director General, Confederation of Indian Industry

    With the implementation of the Foods Safety & Standards Act, Rules and Regulations since 2011, heightened consumer demand for variety and safe food and new product innovations from the industry, India has moved yet another step to be at par with global standards of food safety and quality.   CII, through its Food and Agriculture Centre of Excellence has promoting Food Safety and Quality in the Indian Food Sector. Over the last decade, the Centre has worked extensively on Capacity Building and reaching out to more than 16000 participants and 5000 Food Business Operators with Increasing Tier 2 city outreach.   To further augment India’s thrust on Food Safety by engaging the key stakeholders to catalyze their role in ensuring Food Safety from the Farm to Fork, Confederation of Indian Industry (CII) in partnership with its National partners Cargill India, NASVI (National Association of Street Vendors India), Consumer Organization -VOICE and others is launching the Surakshit Khadya AbhiyanTM as a Pan India Campaign on Safe Food to raise Awareness on Hygienic and Food Safety practices and Build Capacity on Safe Food for All.   The Abhiyan would include a series of campaigns towards sensitizing consumers, Street Food Operators and Industry on their Roles, Rights, Importance of Hygienic Practices and Steps for Food Safety Risk Mitigation.   In order to enhance involvement of people from all walks of life including general consumers, schools, colleges and street food operators, Safe Food Walkathons and Interactive sessions, would be organized across Metros and 2 tier cities.  Other Events like Food Summits, Round Tables and Workshops would be aimed at upgrading supply chain participants across the food industry to best in class levels of Food Safety. Mass dissemination of Food Safety practices would also be organized by strategically leveraging Print, Electronic and Digital media,   The campaign which has been launched this year will surely go a long way towards strengthening Industry's engagement in enhancing Food Safety implementation in the country. I look forward to Surakshit Khadya AbhiyanTM becoming instrumental in triggering the continual and breakthrough improvements required to achieve Food Safety Excellence in the years to come. Read more

  • Surakshit Khadya Abhiyan-Message

    Arbind Singh

    National Coordinator, NASVI

    Street foods are ready-to-eat foods prepared and/or sold by vendors or hawkers on the streets. They represent a significant part of urban food consumption for millions of low-and-middle-income consumers in urban and semi-urban areas on a daily basis. Since time immemorial, India has fantastic social-cultural diversity of street foods.. Each region of India has its own diverse street foods .   However in India, more than eight million hands and four million souls that create the wonders and make Indian street foods a sheer delight for millions and millions of people still remain marginalized. The authorities deliberately ignore the fact that the street food vendors constitute a major mass of urban poor representing the unorganized sector of retail industry and they stand in sharp contrast to  supermarkets based restaurants big  food  chains, and plazas. They contribute immensely to local and national economy, and provide cheap and affordable services to cross sections of society.  And, in performing that, they stand quite independent as they do not depend on government subsidies or private charity.  The government must think that promoting street food and cementing the identity of street food vendors is closely linked with preserving and promoting the social- cultural diversity of place and region, and making economy and society equitable and just Read more

  • Surakshit Khadya Abhiyan-Message

    Ashim Sanyal

    Chief Operating Officer, VOICE

    Healthy mind lives in a healthy body and will pave the way for Nation's progress. To keep body healthy, consumers must have safe and hygienic food in all platforms cutting across all strata of the society. For this consumers should demand for safe and hygienic food from all Food Business Operators and must have access to it as a basic right. We strongly believe that every consumer has the right to Safe & Hygienic Food. For this objective, consumers must be made aware on the importance of Food Safety, Hygiene and Quality by dissemination of knowledge through “Surakshit Khadya Abhiyan”. Street food for common people should be our first target. Read more

About US

Confederation of Indian Industry (CII) in partnership with National Association of Street Vendors of India (NASVI) & Voluntary Organization in Interest of Consumer Education (VOICE) plans to usher in the theme of "Surakshit Khadya Abhiyan ” as a National Campaign on Safe Food in line with “Jago Grahak Jago” focused on promoting Consumer Welfare. This Campaign is also aligned to the countrywide mission “Swachh Bharat Abhiyan” for ensuring Clean Surroundings and Clean Environment. Surakshit Khadya Abhiyan is a National Awareness Campaign to Strength...

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Surakshit Khadya Abhiyan-Pledge
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Surakshit Khadya Abhiyan-Pledge

Our Mission


Strengthen Countrywide Awareness and Capacity Building on Safe and Hygienic Food For All

 

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Surakshit Khadya Abhiyan-Pledge

Objectives


  • Enhance Consumer Awareness on Labels, Storage conditions and related practices to Food. 
  • Disseminate Hygienic practices amongst Street Food Vendors, Schools and Colleges.
  • Sensitise Consumers...

     

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New Updates


Surakshit Khadya Abhiyan Report
Surakshit Khadya Abhiyan
-A Pan-India FoodSafety Awareness Campaign