Confederation of Indian Industry (CII) in partnership with National Association of Street Vendors of India (NASVI) & Voluntary Organization in Interest of Consumer Education (VOICE) plans to usher in the theme of "Surakshit Khadya Abhiyan ” as a National Campaign on Safe Food in line with “Jago Grahak Jago” focused on promoting Consumer Welfare. This Campaign is also aligned to the countrywide mission “Swachh Bharat Abhiyan” for ensuring Clean Surroundings and Clean Environment.


Surakshit Khadya Abhiyan is a National Awareness Campaign to Strengthen Food Safety in the country through Consumer Awareness Trainings, Leveraging Print and Electronic Media Support, Street Plays, Street Food Training programs, Workshops, Round Tables and Safe Food Walkathons in your city and many more.

Our Mission

Strengthen Countrywide Awareness and Capacity Building on Safe and Hygienic Food For All

The Context

Food Safety is a major global concern amongst consumers. Globally, Governments and other stakeholders are intensifying efforts to improve Food Safety and Quality. The Food Safety and Standards Authority of India (FSSAI) under the Ministry of Health and Family Welfare, has put in place the Food Safety and Standards Act 2006, Rules and Regulations 2011 for not only Food Products but for Production processes including those for Petty Food Business Operators. Focusing on Food Safety can help in effectively preventing and controlling many food borne epidemics in our country that impacts the large rural and urban population. Moreover this will improve the awareness of Petty Food Business Operators and Consumers on simple measures to ensure Safe Food for All. While India is one among the leading Wheat, Rice, Milk and Fruit and Vegetable producer, a focus on the Food Safety, Quality and Wastage of foods would help enhance domestic trade and export. For the past 5 years, CII has been rewarding role models and deserving organizations and street food vendors to promote adoption of Food Safety Best practices.   In continuation to CII's commitment to Food Safety and Quality and in order to sensitize the Indian population, a nationwide campaign, the “Surakshit Khadya Abhiyan ” is proposed as one of the Missions to be championed by CII starting 2015. 

Our Partners

NASVI (National Association of Street Vendors of India) an organization working for the protection of the livelihood rights of thousands of street vendors across the country.

VOICE (Voluntary Organization in Interest of Consumer Education), an organization active in humanitarian aid worldwide.


  • Enhance Consumer Awareness on Labels, Storage conditions and related practices to Food. 
  • Disseminate Hygienic practices amongst Street Food Vendors, Schools and Colleges.
  • Sensitise Consumers, Service providers and Food Processors including Railways, Food Storage Locations, Midday Meal schemes, Street Food Vendors, Mass Caterings on how to produce and consume Safe Food.
  • Build Capacity on Food Safety Benchmarks with Best Practices Sharing Summits, Workshops, Training Programs, Short Term Professional Courses with Partners of international repute, Food Safety Award Programs and others.

Program Highlights

The broad elements of the National Program across the country would comprise: